As a Des Moines business owner, you've invested countless hours building your company. From the East Village to Valley Junction, local businesses form the foundation of our community's economic strength. Yet many business owners overlook an important aspect of risk management: protecting their organization against the loss of essential team members through key person life insurance.
Key person life insurance serves as a financial safety net when a business loses an irreplaceable team member. In the Des Moines metro area, where businesses range from tech startups in downtown and West Des Moines to manufacturing facilities in Ankeny, this coverage proves invaluable across industries.
When your business purchases a key person policy, the company serves as both the policy owner and beneficiary. If the insured individual passes away, your business receives the death benefit, providing essential capital to maintain operations during the transition period.
Consider who truly drives your business forward. This might include:
Your lead software developer who created proprietary systems
A sales executive with deep relationships throughout Central Iowa
An operations manager who understands every aspect of your production process
Your chief financial officer who maintains banking relationships with local institutions
Key employees typically have special contacts/connections, make strategic decisions, possess specialized knowledge/skills, or significantly contribute to the business's profitability
The loss of a key person affects Des Moines businesses in multiple ways:
Revenue typically decreases while expenses increase during the transition period. Des Moines companies often need 6-18 months to recover from such a loss. Key person insurance can help replace lost profits and cover unexpected expenses associated with recruiting, hiring, and training a suitable replacement
Client relationships may weaken, especially in relationship-driven industries common to the Des Moines market. Employee morale often suffers, potentially leading to additional turnover. The death benefit from key person insurance can provide a financial cushion during this challenging time
Local lenders and investors may question the business's stability without key personnel, potentially affecting credit terms or investment agreements. Having key person insurance in place can make it easier to secure financing or attract capital, as it demonstrates proactive risk management
Coverage needs vary based on your business model and industry position within the Des Moines market. Consider factors such as:
Annual revenue contribution of the key person
Specialized knowledge that would be expensive to replace
Current projects or initiatives they manage
Cost of recruiting and training a replacement in the Des Moines job market
While there's no set formula for deciding the monetary value of your key person insurance, you may want to start by considering the financial effects a key employee's death would have on your company.
Key person insurance provides funds to help the business continue operations while searching for a replacement. This is crucial for maintaining stability and preserving the company's value.
The death benefit can be used to pay off business debts, ensuring the company remains financially stable during a challenging transition.
Having key person insurance in place can reassure stakeholders, including employees, clients, and investors, about the company's ability to weather unexpected challenges.
In partnerships or closely-held businesses, key person insurance can fund buy-sell agreements, allowing for a smooth transfer of ownership if a partner or owner passes away.
Term policies provide coverage for a specific period, typically 10, 20, or 30 years. These are often the most affordable and most common option for Des Moines businesses.
Permanent policies, such as whole life or universal life, provide lifelong coverage and may accumulate cash value over time. While more expensive, they offer additional flexibility and potential business benefits.
In addition to life insurance, businesses can also protect against the risk of a key person becoming disabled and unable to work. This type of policy provides income replacement to the business.
Premium costs depend on factors including the insured's age, health, coverage amount, and policy type. Des Moines businesses typically find premiums reasonable compared to the protection provided. To get a better idea, head over to our Life Quoter and see what those premiums could actually look like.
Yes, many Des Moines companies maintain coverage on several essential team members, especially in knowledge-based industries.
While premiums aren't typically deductible, death benefits are generally received tax-free by the business. It's important to consult with a tax professional for specific guidance
Any Des Moines business relying heavily on specific individuals should consider this protection, from tech startups to established manufacturing firms.
Des Moines' diverse economy, spanning finance, insurance, manufacturing, and agriculture, means that businesses face varied risks. The city's status as an insurance hub underscores the importance of comprehensive risk management strategies, including key person insurance.
For startups in the growing Des Moines tech scene, protecting intellectual capital through key person insurance can be crucial for attracting investors and securing the company's future. Similarly, established businesses in traditional industries can use key person coverage to ensure smooth succession planning and protect their legacy in the local community.
Identify Key Individuals: Assess which employees are truly essential to your business operations and financial success.
Determine Coverage Needs: Calculate the potential financial impact of losing each key person and set appropriate coverage levels.
Choose Policy Type: Decide between term and permanent life insurance based on your business needs and budget.
Obtain Employee Consent: Key employees must provide written consent for the company to purchase life insurance on their behalf.
Review Regularly: As your business grows and evolves, periodically reassess your key person insurance needs to ensure adequate coverage.
At DSMIG, we understand the unique challenges facing Des Moines metro businesses. Our team works extensively with local companies to develop customized key person insurance strategies that align with their specific needs and budget constraints. We can help you navigate the complexities of key person insurance, ensuring your business is protected against unforeseen circumstances.
Contact DSMIG today to discuss your key person insurance needs. Our experienced team will analyze your business structure and recommend coverage options that safeguard your company's future. Call us at (515) 373-8988 or visit our our Life Quoter here to start securing your business legacy.